SEO Expectations and Commitments
You need a strategy to educate the decision-makers who will never actually do SEO, but who cut the check or approve the time spent for SEO. They need to know what to expect, and what's expected of them.
View ArticleMicrosoft Wants to Buy Yahoo: Convergence, Continued
The resulting benefits of scale along with the associated capital costs for advertising platform providers make this a time of industry consolidation and convergence. While online advertising growth...
View ArticleVote WHITE: Yahoo's Bastille Day Response to Carl Icahn
After reviewing the proposal with our legal and financial advisors, your Board of Directors determined that accepting the proposal is not in the best interests of our stockholders. Microsoft/Icahn's...
View ArticleSearch Trademark Hobby Kit
Who owns the trademark when it comes to search? A lot of angry litigation stems from the huge dollars that big brands measure from clicks on their trademarked terms in search results. Are they simply...
View ArticleSocial Community: Free Pancakes Anyone?
Human beings long for a sense of community, like a charity pancake breakfast, and this isn't lost with social media. Starbucks, Ben & Jerry's and others gave freebies on Election Day -- did it work...
View ArticleSearch a Bright Spot for Yahoo, too
During the quarter, Yahoo incurred $108 million in restructuring costs , a $488 million write-down of its international business, and $7 million in legal and advisory fees related to the proposed...
View ArticleBattling Click Fraud is Important for All Involved
Every pay-per-click advertiser sees the presence of click fraud, as does every search engine. We're just disagreeing about the numbers. Both sides need to acknowledge that a certain level of click...
View ArticleLayar Launches World's First Augmented Reality Content Store
The costs for the platform, legal , administration, banking and others are covered by the remaining 40%. Layar deals with legal , administrative and tax rules, enabling publishers to focus on their...
View ArticleHow to Collect Data Without Alienating Clients
What's best practice for gathering information from visitors to your site and how can you then use that data to your commercial advantage without alienating them?
View ArticleUniversal Design: One Site to Rule Them All
How semantically correct (X)HTML + CSS + accessibility = universal design.
View Article3 Website Exploits -- Are You Protected?
Examining three common attacks that can hurt your visitors and rankings, and tips on how to prevent your site from being hacked.
View ArticleGoogle Chromebooks: Why You Should Just Say No
Given that the power of a cloud-based system is about that of a netbook, and the average netbook is between $300 and $500, you've already paid costs in the first three months of ownership and, I can't...
View ArticleU.S. Hotel Industry Could Be Losing $1.9 Billion From Branded Search Terms
Hotel brand managers need to issue much stricter brand guidelines to affiliates and channel partners. That's the message from a recent study by MarkMonitor, who estimate the U.S. hotel industry is...
View Article5 Steps to Strategically Managing Your SEO Provider
A bad SEO agency experience can often be avoided by being a smart, organized, and efficient SEO client. Specifically, there are 5 steps you can take to manage the relations you have with your SEO...
View ArticleGoogle’s Patent Battle With Microsoft & Apple Escalates
Microsoft has filed a formal complaint against Motorola with the European Commission over what it sees as a clear abuse of its industry standard patents, with Google's tacit backing. This follows a...
View ArticleTop 10 PPC Campaign Mistakes
PPC advertising is a powerful mechanism for creating new customers. It is; however, one that is ripe with trip wires, snares, and third rails. Here are the top 10 most common PPC campaign mistakes that...
View ArticleGoogle’s Rosetta Stone AdWords Woes Continue as Case Reopened
Part of Rosetta Stone’s trademark infringement lawsuit against Google Inc., dismissed in 2010, have been revived by a federal appeals court. Google will once again face the courts over their sale of...
View ArticleGoogle Will Pay Oracle $0 In Damages in Android Copyright Case
Oracle wanted billions. Google offered millions. Even that $150,000 is out the window. Oracle has agreed to a grand total of nothing (that's $0 U.S.) in damages from Google in the long-running Java...
View ArticleGoogle Sends Oracle $4 Million Legal Bill
In a court filing, Google has asked that Oracle pay costs including printing and copy fees, compensation for expert appointments and filing fees for both printed and electronic excerpts over the course...
View ArticleSocial Media ROI: 14 Formulas to Measure Social Media Benefits
Measuring social media return on investment can be a daunting task, but it doesn't have to be. Check out these handy formulas for calculating tangible social media benefits – advertising, content,...
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